Throw a stone in the internet marketing community, and it will land on a course that will teach you exactly how to drive that traffic and get the conversions.
But once you’ve got subscribers joining your list, n͟o͟w͟ ͟w͟h͟a͟t͟ ͟d͟o͟ ͟y͟o͟u͟ ͟d͟o͟?͟
But once you’ve got subscribers joining your list, n͟o͟w͟ ͟w͟h͟a͟t͟ ͟d͟o͟ ͟y͟o͟u͟ ͟d͟o͟?͟
Time and again I see marketers who are totally focused on how to build the list, but once they have those first subscribers, they’re clueless on what to do next.
Usually, they’ll send out a few emails that say, “𝗕𝗨𝗬 𝗧𝗛𝗜𝗦 𝗣𝗥𝗢𝗗𝗨𝗖𝗧!”
9 times out of 10 those emails end up in the 🤔𝘀𝗽𝗮𝗺 𝗳𝗼𝗹𝗱𝗲𝗿. If they don’t, the prospect either doesn’t open the emails, or if they do, they don’t buy the product.
Usually, they’ll send out a few emails that say, “𝗕𝗨𝗬 𝗧𝗛𝗜𝗦 𝗣𝗥𝗢𝗗𝗨𝗖𝗧!”
9 times out of 10 those emails end up in the 🤔𝘀𝗽𝗮𝗺 𝗳𝗼𝗹𝗱𝗲𝗿. If they don’t, the prospect either doesn’t open the emails, or if they do, they don’t buy the product.
This is where the new marketer says, “͟E͟m͟a͟i͟l͟ ͟m͟a͟r͟k͟e͟t͟i͟n͟g͟ ͟i͟s͟ ͟d͟e͟a͟d͟.͟”͟🤐
Or, the new marketer works hard to create amazing content for their list, sending all kinds of wonderful, helpful things for days and weeks.
Or, the new marketer works hard to create amazing content for their list, sending all kinds of wonderful, helpful things for days and weeks.
When that marketer finally sends an email with an offer, they hear crickets. Why is that? That marketer probably says that 𝘦𝘮𝘢𝘪𝘭 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘪𝘴 𝘥𝘦𝘢𝘥,😔 too.
Yet, there are thousands, or more likely hundreds of thousands of marketers making a full time living with their email lists.
𝗦𝗼, 𝘄𝗵𝗮𝘁 𝗶𝘀 𝗶𝘁 𝘁𝗵𝗮𝘁 𝘁𝗵𝗲𝘆’𝗿𝗲 𝗱𝗼𝗶𝗻𝗴 𝗿𝗶𝗴𝗵𝘁, 𝗮𝗻𝗱 𝗵𝗼𝘄 𝗰𝗮𝗻 𝘄𝗲 𝗰𝗼𝗽𝘆 𝘁𝗵𝗮𝘁?
I’ve studied the losers and the winners in email marketing, and here’s what I’ve discovered:
𝟭: 𝗘𝗺𝗮𝗶𝗹𝘀 𝗛𝗮𝘃𝗲 𝘁𝗼 𝗗𝗼 𝗮𝘁 𝗟𝗲𝗮𝘀𝘁 👆𝗢𝗻𝗲 𝗼𝗳 𝗧𝗵𝗿𝗲𝗲 𝗧𝗵𝗶𝗻𝗴𝘀
Just like blog posts, articles, social media posts, reports and so forth, emails are content. And to get your emails open and read, every single one of them has to do one or more of the following:
Just like blog posts, articles, social media posts, reports and so forth, emails are content. And to get your emails open and read, every single one of them has to do one or more of the following:
𝗧𝗲𝗹𝗹 𝗦𝘁𝗼𝗿𝗶𝗲𝘀 – people will watch an entertaining 2 hour movie, but they won’t spend 30 seconds on a boring email. You don’t have to make it a major production, but you do need to tell a story that captures your audience’s interest. The love of stories is hardwired into us, and done right, no one can resist a great story.
𝗧𝗲𝗮𝗰𝗵 – your subscribers have goals, interests and curiosity. If you can help them to reach their goal, to educate them on their interests or to peak and satisfy their curiosity, then you’ve got a winning email.
𝗠𝗼𝘁𝗶𝘃𝗮𝘁𝗲 – everyone loves to feel inspired, and everyone needs a daily dose of inspiration to help them keep moving forward. Think of motivation and inspiration as the sparks that start the fire. Sometimes it can be as simple as letting them know that yes, they can achieve their goals and dreams.
If every email you send out does at least one of these three things, then your readers will continue to open and read your emails.
𝟮: 𝗡𝗲𝗮𝗿𝗹𝘆 𝗘𝘃𝗲𝗿𝘆 𝗦𝗶𝗻𝗴𝗹𝗲 𝗘𝗺𝗮𝗶𝗹 𝗬𝗼𝘂 𝗦𝗲𝗻𝗱 𝗦𝗵𝗼𝘂𝗹𝗱 𝗛𝗮𝘃𝗲 𝗮 𝗕𝗨𝗬 𝗟𝗶𝗻𝗸🤑
Every email you send should have a link. Every. Single. One. You’re training your readers to click, and if there’s no link, then they can’t click.
𝘈𝘯𝘥 𝘧𝘰𝘳 98% 𝘰𝘧 𝘺𝘰𝘶𝘳 𝘦𝘮𝘢𝘪𝘭𝘴, 𝘵𝘩𝘢𝘵 𝘭𝘪𝘯𝘬 𝘴𝘩𝘰𝘶𝘭𝘥 𝘣𝘦 𝘢 𝘉𝘜𝘠 𝘭𝘪𝘯𝘬.
Every email you send should have a link. Every. Single. One. You’re training your readers to click, and if there’s no link, then they can’t click.
𝘈𝘯𝘥 𝘧𝘰𝘳 98% 𝘰𝘧 𝘺𝘰𝘶𝘳 𝘦𝘮𝘢𝘪𝘭𝘴, 𝘵𝘩𝘢𝘵 𝘭𝘪𝘯𝘬 𝘴𝘩𝘰𝘶𝘭𝘥 𝘣𝘦 𝘢 𝘉𝘜𝘠 𝘭𝘪𝘯𝘬.
You built your list to make money. Yes, you might have other reasons, too, but let’s be honest: 𝗬𝗼𝘂𝗿 𝗹𝗶𝘀𝘁 𝗶𝘀 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀, 𝗮𝗻𝗱 𝘆𝗼𝘂 𝗻𝗲𝗲𝗱 𝘁𝗼 𝘁𝗿𝗲𝗮𝘁 𝗶𝘁 𝗮𝘀 𝗮 💪𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀.
As long as you are 𝗢𝗡𝗟𝗬 promoting 𝗚𝗥𝗘𝗔𝗧 products, you should be 100% confident in sending out a buy link in your emails.
In the handful of emails where you put a link to something free, there should be a buy link very close by. It might be inside the freebie or on the same page as the freebie, but it’s there.
𝗧𝗿𝗮𝗶𝗻 𝘆𝗼𝘂𝗿 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲𝗿𝘀 𝗳𝗿𝗼𝗺 𝗗𝗔𝗬 𝗢𝗡𝗘 👀𝘁𝗼 𝗰𝗹𝗶𝗰𝗸 𝘆𝗼𝘂𝗿 𝗹𝗶𝗻𝗸𝘀.
𝟯: 𝗦𝗲𝗻𝗱 𝗢𝘂𝘁 𝗮𝗻 𝗘𝗺𝗮𝗶𝗹 𝗘𝘃𝗲𝗿𝘆 𝗦𝗶𝗻𝗴𝗹𝗲 𝗗𝗮𝘆
Okay, if you absolutely, positively must take one day off each week, that’s okay. But ideally, you’ll be sending an email every single day.
Okay, if you absolutely, positively must take one day off each week, that’s okay. But ideally, you’ll be sending an email every single day.
Are you worried that people will unsubscribe because you email daily? Don’t.
𝘍𝘪𝘳𝘴𝘵, 𝘸𝘰𝘳𝘳𝘺 𝘪𝘴 𝘶𝘴𝘦𝘭𝘦𝘴𝘴.
𝘍𝘪𝘳𝘴𝘵, 𝘸𝘰𝘳𝘳𝘺 𝘪𝘴 𝘶𝘴𝘦𝘭𝘦𝘴𝘴.
𝗦𝗲𝗰𝗼𝗻𝗱, 𝘀𝗼𝗺𝗲 𝘄𝗶𝗹𝗹 𝘂𝗻𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲. Some 𝘈𝘓𝘞𝘈𝘠𝘚 unsubscribe, no matter what you do or don’t do. It’s inevitable, and it means that you are not the right fit for them and they are not the right fit for you.
When you stop caring about unsubscribes, you stop being scared to do your job and send an email every day.
And the more emails you send, the more money you make.
Salespeople are taught to love hearing “No,” because it takes a certain number of “No’s” to get to a “Yes.”
Salespeople are taught to love hearing “No,” because it takes a certain number of “No’s” to get to a “Yes.”
In email marketing, i͟t͟ ͟t͟a͟k͟e͟s͟ ͟a͟ ͟c͟e͟r͟t͟a͟i͟n͟ ͟n͟u͟m͟b͟e͟r͟ ͟o͟f͟ ͟u͟n͟s͟u͟b͟s͟c͟r͟i͟b͟e͟s͟ ͟t͟o͟ ͟k͟n͟o͟w͟ ͟t͟h͟a͟t͟ ͟y͟o͟u͟ ͟a͟r͟e͟ ͟d͟o͟i͟n͟g͟ ͟y͟o͟u͟r͟ ͟j͟o͟b͟, which is to define your tribe and please your tribe. Not the whole world. Not your whole list. Just those people who best relate to you and your messages.
Learn to love 💋the unsubscribes, because each one tells you that you are doing something RIGHT.
𝗥𝗲𝗺𝗲𝗺𝗯𝗲𝗿 𝘁𝗵𝗶𝘀: O͟n͟e͟ ͟t͟h͟i͟r͟d͟ ͟o͟f͟ ͟p͟e͟o͟p͟l͟e͟ ͟w͟i͟l͟l͟ ͟L͟O͟V͟E͟ ͟y͟o͟u͟.͟ ͟O͟n͟e͟ ͟t͟h͟i͟r͟d͟ ͟o͟f͟ ͟p͟e͟o͟p͟l͟e͟ ͟w͟i͟l͟l͟ ͟D͟I͟S͟L͟I͟K͟E͟ ͟y͟o͟u͟.͟ ͟A͟n͟d͟ ͟o͟n͟e͟ ͟t͟h͟i͟r͟d͟ ͟o͟f͟ ͟p͟e͟o͟p͟l͟e͟ ͟w͟o͟n͟’͟t͟ ͟g͟i͟v͟e͟ ͟a͟ ͟d͟a͟r͟n͟ ͟e͟i͟t͟h͟e͟r͟ ͟w͟a͟y͟.͟
𝗜𝘁’𝘀 𝗹𝗶𝗳𝗲. 𝗜𝘁’𝘀 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀. It’s the way the world works. So don’t worry about – embrace it, because you can earn a literal FORTUNE from that one third of people who love you.
𝟰: 𝗥𝗲𝘀𝗲𝗻𝗱 𝘁𝗼 𝗧𝗵𝗲 𝗨𝗻-𝗼𝗽𝗲𝗻𝘀
Send out your daily email in the morning. Later in the day (afternoon or evening, your choice) go into your autoresponder and send out the same email to everyone who did not open the email from that morning. Change the subject line to something like, “Did you miss this notice about…” or whatever is appropriate.
𝗕𝘆 𝗿𝗲𝘀𝗲𝗻𝗱𝗶𝗻𝗴 𝘁𝗼 𝘁𝗵𝗼𝘀𝗲 𝘄𝗵𝗼 𝗱𝗶𝗱 𝗻𝗼𝘁 𝗼𝗽𝗲𝗻 𝘁𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝗲𝗺𝗮𝗶𝗹, 𝘆𝗼𝘂 𝘄𝗶𝗹𝗹 𝗴𝗲𝘁 𝗺𝗼𝗿𝗲 𝗼𝗽𝗲𝗻𝘀, 𝘄𝗵𝗶𝗰𝗵 𝗺𝗲𝗮𝗻𝘀 𝗺𝗼𝗿𝗲 𝗰𝗹𝗶𝗰𝗸𝘀 𝗮𝗻𝗱 𝗺𝗼𝗿𝗲 𝘀𝗮𝗹𝗲𝘀.
If your autoresponder allows it, do this automatically😎 so that you don’t have to manually do it each day. If your autoresponder does not allow you to resend to the un-opens, then get a new autoresponder.
This is a rough estimate, but approximately 20-25% of your sales will come from that second mailing each day. 𝗧𝗵𝗮𝘁 𝗶𝘀 𝗮 𝗟𝗢𝗧 𝗼𝗳 𝗺𝗼𝗻𝗲𝘆 𝘁𝗼 𝗹𝗼𝘀𝗲 𝗯𝘆 𝗻𝗼𝘁 𝘁𝗮𝗸𝗶𝗻𝗴 𝘁𝗵𝗶𝘀 𝘀𝗶𝗺𝗽𝗹𝗲 𝘀𝘁𝗲𝗽.
There you have it. ͟N͟o͟w͟ ͟t͟h͟a͟t͟ ͟w͟a͟s͟n͟’͟t͟ ͟s͟o͟ ͟d͟i͟f͟f͟i͟c͟u͟l͟t͟,͟ ͟w͟a͟s͟ ͟i͟t͟?͟🙌
Following these 4 steps while continuing to build your list can earn you a fortune. And never again will you let anyone tell you that 𝘦𝘮𝘢𝘪𝘭 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘪𝘴 𝘥𝘦𝘢𝘥, because you will know better.